Here’s a Quick Primer on PPCs
A key concept in digital advertising is “Pay Per Click” or PPC. With PPC, people can see your ad hundreds or thousands of times and it costs you nothing. You only pay when they click on your ad and engage with your website. The price per click is auctioned by the media (usually Google or Facebook) and like everything, the ad spot is sold to the highest bidder.
Now here’s the best part: with so many people spending their days surfing the Web right now and so few advertisers willing to advertise on the web right now, the PPC price is the lowest it’s been in a long while. If you’re ready to leap into the world of Digital Marketing as part of your post-pandemic growth plan, we can introduce you to one of the best players in the digital advertising space.