Estimating Projects using PERT and Fermi Tests
I once inherited a project that was 2 years late. The project had languished for so long that it was a pure challenge just to breathe new life into it. Everyone has given up on it and tossed into the corner of their "other duties as assigned" pile. It quickly became...
Decision Making
I once finished a engagement with a company that had a difficult time with decision-making. When employees would ask how a mandated change should be implemented, the manager might respond with, "I'm not a technical guy; be creative," and then walk away. I remember...
Demographics vs. Shared Values
I've lost count of the number of articles that have come across my feed with titles like, "Reaching out to Millennials", "Understanding your target market", or "What Boomers need." Traditional marketing models are based on carving up the universe of all potential...
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