I suggest the sweet spot for any business is not to try to eat its competitor’s lunch today; it is to get an extra portion of its competitor’s lunch tomorrow. By scanning our value net for risks and opportunities, we can plot a trajectory to get there first.
It’s almost a given now that, if we want to work with people, we need to know their personality traits. Most managers have been to some sort of personality “typing” workshop to help them understand how to get the most from their team members and get along with their own managers…I’ve completed many of these for myself and I’ve even administered and interpreted some of them to my clients during my career as a counselor. Some of their findings I resonate with; others I find to be a stretch. The problem isn’t in the testing; it’s how we treat people.